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For Service Businesses · Meta · Google · Microsoft Ads

Booked Calls.
Not Just Form Fills.

Cheap leads that never pick up the phone don't grow a business. We build lead generation around what happens after the click: qualified enquiries, fast follow-up, and appointments that turn into paying jobs.

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Home ServicesClinicsLaw FirmsReal EstateB2B & SaaS
136
Phone-verified leads
$4.16
Average cost per lead
8×
ROAS on lead value
$566
Total ad spend
Recent lead-gen account · Meta Ads · Jan–Apr 2026
Why Service Businesses Need a Different Playbook

Your Revenue Happens
After the Lead

An online store gets paid at checkout. You get paid after a phone call, a quote and a site visit. If your agency optimises for the cheapest form fill, Meta finds you the people most likely to fill in forms, not the people most likely to hire you.

How most lead campaigns run
  • Optimise for the cheapest possible lead
  • One-question forms that anyone can submit by accident
  • Leads sit in a spreadsheet for hours before anyone calls
  • Meta never learns which leads actually became customers
  • Reports show CPL, while your sales team says "these leads are junk"
How we run them
  • Optimise for cost per qualified lead and booked appointments
  • Qualifying questions and OTP phone verification filter out low-intent leads
  • Instant alerts, WhatsApp auto-replies and CRM sync, so follow-up happens in minutes
  • Lead outcomes sent back to Meta through the Conversions API
  • Reporting on calls, bookings and lead-to-job rate, not just CPL
How Leads Come In

Every Way a Customer
Can Reach You

We match the lead source to how your customers buy. Urgent jobs call or message right away, while bigger decisions need a form and a follow-up. Most accounts run two or three of these together.

01 / Meta Instant Forms

Qualified Lead Forms

Higher-intent forms with qualifying questions (service needed, location, timeline, budget) and OTP phone verification, so the number your team calls is real.

Lower CPL · Fast setup
02 / Click-to-WhatsApp

WhatsApp Conversations

Ads that open a WhatsApp chat with your business, with an instant auto-reply and qualifying flow. Ideal for local services, clinics and markets like the UAE and India.

Instant conversation
03 / Call Ads

Inbound Phone Calls

For emergency and high-urgency services such as plumbing, HVAC, pest control and locksmiths, where the customer wants to talk to someone now, not fill in a form.

Urgent services
04 / Landing Page + CAPI

Conversion Landing Pages

A dedicated page for each offer instead of your homepage, with Pixel and Conversions API tracking set up correctly. We audit and plan it, and your developer builds it.

Higher intent · Full tracking
05 / Google & Microsoft

Search & Local Services Ads

Capture people already searching "near me" for your service. Search, Local Services Ads and Microsoft Ads, planned alongside Meta rather than competing with it.

Demand capture
06 / Retargeting

Nurture & Re-engagement

Most buyers don't convert on the first visit. Sequenced proof ads (reviews, before/after, FAQs) bring back people who viewed but didn't enquire.

Warm audiences
The Lead Quality Loop

From Ad to Booked Job,
Then Back to Meta

This is the part most agencies skip. We don't stop at the lead. We connect what happens next, and we teach the algorithm to find more of the leads that close.

01

Ad & Offer

A clear offer with a reason to act now, plus creative that pre-qualifies by service, area and price range.

02

Qualify

Form questions, OTP verification or a WhatsApp flow screen out tire-kickers before they cost your team time.

03

Instant Follow-up

A real-time CRM or Sheets sync, instant alerts to your team and an auto-reply to the lead within seconds.

04

Track Outcome

Each lead is marked Contacted, Qualified, Booked or Won in your CRM, so we know which ads produce real customers.

05

Feed Back to Meta

Qualified and won leads go back through the Conversions API, so Meta optimises for customers, not form fillers.

5 min

Speed to lead is often worth more than a lower CPL. The same lead is far more likely to book when someone contacts them within minutes rather than hours. That's why every setup we run includes instant alerts and an automated first reply, whether that's WhatsApp, SMS or email.

Proof of Performance

Quality Over Volume,
On Purpose

Meta Ads lead generation dashboard: 136 leads at $4.16 average cost per lead
Lead Generation · Meta Ads · Jan–Apr 2026

136 Leads Worth Calling

We went against the usual lead-gen instinct of trading quality for volume. The form was made longer and more deliberate on purpose, with OTP phone verification built in, so anyone who wasn't serious dropped off before reaching the sales team.

Every verified lead synced into the CRM in real time. Cost per lead stayed under $5, but the number that mattered was the 8× ROAS on lead value, because the leads that came through were ones actually worth calling.

136Total leads
$4.16Avg cost / lead
8×ROAS on lead value
5Ad sets scaled
Industries We Generate Leads For

Built for Businesses
That Sell Time & Expertise

Home Services

Urgent, local, seasonal. Calls and WhatsApp work best.

Health & Clinics

Trust-led decisions. Proof, reviews and booked consultations.

Professional Services

High-value clients. Qualification matters more than volume.

Real Estate

Site visits and qualified buyer enquiries.

B2B & SaaS

Demos, trials and sales-qualified pipeline.

How We Start

Live in Two Weeks,
Optimised by Week Four

01

Audit & Numbers

We work out your target cost per lead from your average job value and close rate, then audit your current ads, tracking and follow-up.

02

Offer & Funnel

We pick the lead sources, write qualifying questions, and plan the landing page or WhatsApp flow and the CRM handoff.

03

Launch & Test

We test creative angles and offers side by side. Budget moves toward whatever produces qualified leads, not just cheap ones.

04

Close the Loop

Lead outcomes go back to Meta, and we report weekly on leads, bookings and cost per booked job.

Lead Gen FAQ

Common Questions

eCommerce is judged on ROAS at checkout. A service business makes its money after the lead: on the call, the quote and the closed job. So we optimise for qualified leads and booked appointments, filter out low-intent enquiries before they reach your team, and feed lead quality back into Meta so the algorithm learns who actually becomes a customer.

It depends on your market, offer and service area. As a reference point, a recent Meta lead-gen account we manage produced 136 phone-verified leads at an average of $4.16 per lead and an 8× return on lead value. We set your CPL target from your average job value and close rate, not from generic benchmarks.

Both work when they're built properly. Instant Forms with qualifying questions and phone verification are fast and cheap. Landing pages with the Conversions API give more control and higher intent. Many accounts run both and let the data decide. For urgent local services, click-to-WhatsApp and call ads often beat both.

Meta is our core channel. We also run Google Ads (Search and Local Services Ads) and Microsoft Ads, and recommend the mix based on where your best leads actually convert.

Yes. We set up instant lead alerts, WhatsApp auto-replies and CRM or Google Sheets syncing so your team can respond within minutes. Speed to lead is usually the biggest single factor in whether a lead becomes a booked job.

We handle conversion strategy in-house: the page audit, structure, copy direction, tracking and A/B testing plan. The build itself is done by your developer or web team, and we work alongside them to get it live.

Free Lead-Gen Audit

Tell Us What a
Customer Is Worth

We'll work out your target cost per lead and review your current ads and follow-up. You'll get back a clear plan to bring in more booked jobs, not just more form fills.

Free · 30 min · Google Meet
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