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← Visit Full WebsiteFRX Media — Garage Door Performance Marketing
Performance marketing for garage door companies. We run Meta Ads, Google Ads, and Microsoft Ads lead generation built around real job value — separating emergency repair calls from new installation and replacement leads.
Most garage door marketing runs one generic campaign for "garage door service" — mixing a $150 spring repair with a $2,500 full door replacement in the same funnel. That undervalues high-ticket installation jobs and overspends chasing cheap repair calls, because both get the same bid strategy and creative.
Emergency repair searches (broken spring, stuck door, dead opener) are high-urgency and convert fast on a call-focused landing page. Installation and replacement searches are more considered and justify a higher cost-per-lead because the job value is much larger — treating them identically wastes budget on one side or starves the other.
FRX Media builds garage door campaigns split by job type and ticket value, so your business gets steady emergency-repair call volume while separately targeting the smaller, higher-intent audience shopping for a new door or full replacement.
Garage door customers search very differently depending on urgency — a broken spring is an emergency, a new door is a considered purchase. Each needs its own campaign structure to convert efficiently.
Fast-loading, call-focused campaigns for broken springs, off-track doors, and dead openers — optimized for immediate call volume, not brand awareness.
Higher-consideration campaigns for full door replacement and new installation, with a CPL ceiling that reflects the much larger average ticket.
Google Guaranteed / Local Services Ads setup and management where available, leading with reviews and licensing — exactly what homeowners look for during an emergency.
Territory-specific campaigns and call routing for multi-truck garage door companies, so each crew gets leads relevant to its own service area.
Call tracking and instant lead notifications so dispatch can route the job within minutes — critical when a homeowner is comparing multiple companies during an emergency.
Weekly reports covering cost-per-lead broken down by repair vs. installation, so you know exactly which job types are driving profitable growth.
We audit your job mix, average ticket by repair vs. installation, and existing campaigns before recommending any changes to targeting or budget.
Separate campaigns built for emergency repair and new installation/replacement, each with its own bid strategy and creative approach.
Campaigns launch with call tracking and lead notification wired in, so dispatch can respond to emergency calls immediately.
Once cost-per-lead is stable for each job type, we scale the highest-value installation campaigns and repair call volume independently.
FRX Media runs Meta Ads, Google Ads, and Microsoft Ads campaigns for garage door companies using the same performance-first framework we apply across every industry.
Emergency repair leads (broken springs, off-track doors, dead openers) typically cost $15-40 depending on market competitiveness, since these are high-urgency, high-intent searches. New installation and full door replacement leads run higher, usually $40-90, because the job value is significantly larger.
Both, structured separately. Emergency repair campaigns target high-urgency searches ("garage door won't open", "broken spring repair") with fast-loading call-focused landing pages. Installation and replacement campaigns target higher-consideration searches and can support a higher CPL because the average ticket is much larger.
Yes, where available in your market. Local Services Ads (Google Guaranteed) perform well for emergency home-service categories like garage door repair because they lead with reviews, licensing, and a phone call — exactly what a homeowner wants when a door is stuck.
Emergency repair campaigns typically generate call volume within days of launch since the search intent is immediate. Installation and replacement campaigns take slightly longer to stabilize, usually 2-3 weeks, as we test creative and offer angles for a more considered purchase.
Yes. We build territory-specific campaigns with geo-targeting and call routing so leads reach the right crew or location, rather than one generic campaign spread across every service area you cover.
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