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← Visit Full WebsiteFRX Media — Pest Control Performance Marketing
Performance marketing for pest control companies. We run Meta Ads, Google Ads, and Microsoft Ads lead generation built around seasonal pest cycles — delivering both emergency treatment leads and recurring service plan signups.
Pest control demand splits into two distinct buyer types — homeowners with an active infestation who need help today, and homeowners looking for a recurring prevention plan. Treating both with the same campaign wastes budget: emergency searchers need urgency-driven creative and fast response, while recurring-plan prospects need a value pitch built around convenience and peace of mind.
The category is also sharply seasonal — mosquito and ant season in spring/summer, rodent intrusion in fall/winter, termite swarming season, and regional pests that spike at different times. Agencies running flat, year-round campaigns miss the demand curve entirely.
FRX Media builds pest control campaigns split by intent — emergency treatment and recurring service plans — with budget and creative timed to your region's pest calendar.
Pest control searches are dominated by local, urgent intent — Google's local map pack and Local Services Ads badge often outperform generic search ads for this category when backed by consistent reviews.
Urgency-driven Meta and Google campaigns for active infestations — bed bugs, termites, wasps — targeting homeowners who need help immediately.
Value-driven campaigns for quarterly and annual prevention plans, built around peace-of-mind messaging and the higher lifetime value of a service contract.
Budget and creative planned around your region's pest calendar — mosquito, ant, rodent, and termite seasons — so spend scales up before demand hits.
Google Local Services Ads setup and management, giving your business the Google-screened badge that pest control searchers trust.
Call tracking and instant lead notification setup so your team can respond within minutes — critical when the caller has bugs in the house right now.
Weekly performance reports covering leads, cost per lead, and cost per booked job, broken down by emergency vs. recurring-plan campaigns.
We audit your service area, pest calendar, and existing campaigns before recommending any changes to targeting or budget.
Separate campaigns built for emergency treatment and recurring service plans, each with its own creative and bid strategy.
Campaigns launch with call tracking and speed-to-lead notification wired in, so your team can respond to urgent inquiries immediately.
Once target cost-per-lead is stable, we scale systematically with seasonal peaks budgeted and planned in advance.
FRX Media runs Meta Ads, Google Ads, and Microsoft Ads campaigns for pest control companies using the same performance-first framework we apply across every industry.
Cost per lead varies by market, season, and pest type, but as a benchmark: a recent home-services Meta lead-gen campaign we managed generated 136 leads at an average cost of $4.16 per lead. Emergency pest issues (bed bugs, termites, wasps) typically convert at a higher rate than general prevention inquiries.
We plan budget and creative around your region's pest seasons in advance — mosquito and ant season in spring/summer, rodent season in fall/winter, termite swarming season — scaling spend up before peak demand hits rather than reacting after competitors have captured the search volume.
Both, with different campaign structures. One-time and emergency treatment campaigns capture immediate need with urgency-driven creative. Recurring quarterly or annual plan campaigns target homeowners for the higher lifetime value of an ongoing contract, using different offers and messaging.
Yes. FRX Media runs Meta Ads, Google Ads (including Local Services Ads where available, which are especially strong for pest control given Google's screened-provider badge), and Microsoft Ads, recommending the channel mix based on where your best leads convert.
Most pest control lead-gen campaigns start generating leads within the first 1-2 weeks once targeting and creative are validated, with cost-per-lead typically stabilizing by week 3-4.
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