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FRX Media — Global Performance Marketing

Google Ads Agency
Built For Measurable
ROI

Expert Google Ads management for eCommerce and lead generation brands. Search, Shopping, and Performance Max campaigns built to capture high-intent buyers and deliver predictable revenue.

13.44×
Peak ROAS Delivered
$36M+
Ad Spend Managed
90%
Client Retention Rate
9
Industries Scaled
Google Ads Management

Why Your Google Ads Are Wasting Budget

Most Google Ads accounts are structurally broken. Broad match keywords eating budget on irrelevant searches. Smart campaigns with zero visibility into what's actually working. Shopping feeds with missing attributes suppressing impression share. Performance Max campaigns running without asset testing or placement exclusions.

The result is a high cost per click, low conversion rate, and an account that looks busy but isn't profitable. Google Ads rewards structured campaigns with clean data, tight keyword control, and continuous bid strategy testing — not set-and-forget automation.

FRX Media manages Google Ads alongside Meta Ads for clients who want full-funnel paid acquisition. We bring the same data-driven, performance-first approach to Google that has delivered 13.44× ROAS on Meta.

What Our Google Ads Management Covers

  • Search campaigns — exact and phrase match, negative keyword management
  • Google Shopping — feed optimisation, Smart Shopping, Performance Max
  • Performance Max campaign setup, asset testing, and placement exclusions
  • Display and remarketing — intent-segmented audience lists
  • Conversion tracking — Google Tag Manager, GA4, import from Analytics
  • Bid strategy management — Target CPA, Target ROAS, manual CPC
  • Weekly reporting — clicks, impressions, CTR, CPC, conversions, ROAS
  • Monthly strategy reviews — budget allocation and campaign direction

A Complete Google Advertising System

FRX Media manages every Google Ads campaign type — from high-intent search to full-funnel Performance Max — with a performance-first approach.

Search Campaigns

High-intent keyword campaigns targeting buyers actively searching for your product or service. Exact and phrase match with aggressive negative keyword lists to eliminate wasted spend.

Google Shopping

Product feed optimisation and Shopping campaign management for eCommerce brands. Higher impression share, better product titles, and bid strategies built for ROAS targets.

Performance Max

Full-funnel Performance Max campaigns with structured asset groups, audience signals, and placement exclusions. AI-optimised delivery with human strategic oversight.

Display & Remarketing

Intent-segmented remarketing lists targeting different buyer stages — recent visitors, cart abandoners, past purchasers for upsell. Display prospecting with custom intent audiences.

Conversion Tracking

GA4 and Google Tag Manager setup, conversion import, and attribution modelling. Clean data is the foundation — without it, every bid strategy optimises toward the wrong outcome.

Performance Reporting

Weekly reports covering clicks, impressions, CTR, average CPC, conversion rate, cost per conversion, and ROAS by campaign type. Monthly strategy calls to review and scale.

Our Google Ads Process

01

Account Audit

We audit your existing Google Ads account — keyword structure, match types, negative lists, bid strategies, conversion tracking, and Quality Scores. We find where budget is leaking before we fix anything.

02

Restructure & Launch

Campaigns rebuilt on a clean structure — tight ad groups, exact match core keywords, comprehensive negative lists, and conversion tracking verified before spend increases.

03

Optimise Weekly

Weekly review of search term reports, Quality Scores, bid adjustments, and conversion data. We add negatives, pause poor performers, and shift budget to what's working.

04

Scale Profitably

Once target CPA or ROAS is stable, we scale budgets systematically. New keyword expansion, additional campaign types, and competitor targeting added as data builds.

Proof of Performance

What Performance-First PPC Looks Like

Our Google Ads management follows the same performance-first principles that have delivered 13.44× ROAS on Meta across 9 industries.

↓ CPL
Lead Generation Accounts
Systematic negative keyword management and landing page alignment consistently reduce cost per lead by 30–50% within the first 60 days on new accounts.
↑ ROAS
eCommerce Shopping
Product feed optimisation and Smart Bidding calibrated to actual margin targets — not just revenue — drives profitable scaling on Google Shopping campaigns.
Full Funnel
Search + Meta Combined
Clients running both Google Ads and Meta Ads with FRX Media see compounding returns — Search captures high-intent buyers while Meta builds awareness and retargets.
FAQ

Questions About Our Google Ads Agency

How much does Google Ads management cost?+

FRX Media works on a monthly retainer based on your ad spend level and scope. We work with brands spending from $500 to $50K+ per month on Google Ads. Contact us at hello@frxmedia.com for a tailored proposal.

Do you manage Google Ads and Meta Ads together?+

Yes. FRX Media manages both Google Ads and Meta Ads for clients who want a full paid acquisition strategy. Running both platforms together with one agency gives you coordinated budget allocation, consistent attribution, and compounding results across the full funnel.

What Google Ads campaign types do you manage?+

We manage Search, Shopping, Performance Max, Display, and Remarketing campaigns. The right mix depends on your product, margin, and growth stage — we'll recommend the right starting structure during the audit call.

How long before I see results from Google Ads?+

Search campaigns can show results within 2–4 weeks as the algorithm learns from conversion data. Performance Max typically takes 4–6 weeks to exit the learning phase. Most accounts see meaningful improvement in CPA or ROAS within 60 days of restructuring.

Do you manage Google Ads internationally?+

Yes. We manage Google Ads campaigns for clients in the US, UK, UAE, Australia, Canada, Singapore, and India. All management is remote with full weekly reporting and monthly strategy calls.

Ready to Fix Your Google Ads?

Get a free audit of your current Google Ads account. We'll identify exactly where budget is leaking and show you the fix.

Request Your Free Audit →
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