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← Visit Full WebsiteFRX Media — SaaS Performance Marketing
Meta, Google, and LinkedIn Ads for SaaS companies — engineered around trial-to-paid conversion, CAC payback, and LTV, not just cheap signups. We build the acquisition engine that scales with your unit economics.
Most agencies running SaaS ads report on cost-per-trial or cost-per-demo and stop there. That number looks great right up until finance asks what it actually costs to acquire a paying customer — and nobody connected the ad account to trial-to-paid conversion, churn, or expansion revenue.
SaaS unit economics are different from eCommerce or lead-gen. A trial signup isn't a sale. A demo request isn't pipeline. The campaigns that actually move ARR are built backward from your target CAC payback period and LTV, then optimized toward the events that predict paid conversion — not just the cheapest top-of-funnel click.
FRX Media builds SaaS acquisition campaigns across Meta, Google, and LinkedIn tied to your product analytics or CRM, so every dollar of spend is judged against what it actually returns — not vanity signup volume.
Every SaaS campaign we build is structured around your growth motion — product-led or sales-led — and judged on paid customer economics, not top-of-funnel volume.
Category and competitor-intent Search campaigns for buyers actively evaluating SaaS solutions, paired with Performance Max for incremental reach on high-intent audiences.
Free trial and freemium campaigns built for product-led growth motions, using UI-forward creative and social proof to drive self-serve signups at scale.
Sponsored Content, Lead Gen Forms, and ABM targeting for high-ACV, sales-led SaaS where deal value justifies LinkedIn's higher CPM.
We build your target CAC and payback period from your pricing, churn, and expansion revenue before spend goes live — so every campaign has a real economic target.
We integrate with your product analytics or CRM to track campaigns through activation and paid conversion — not just signup volume.
Weekly reports built around CAC, payback period, and paid customer volume — the metrics that actually connect to your board deck.
We map your pricing, churn, LTV, and current CAC before touching a campaign. Every recommendation is grounded in what your business can actually afford to pay for a customer.
PLG accounts get trial-optimized Meta and Search campaigns. Sales-led accounts get demo-focused LinkedIn and Search campaigns with ABM targeting where deal value supports it.
Campaigns launch with tracking wired into your product analytics or CRM from day one, so trial-to-paid data starts flowing immediately instead of being bolted on later.
Once enough trial-to-paid data exists, we shift optimization from signup volume to paid customer CAC and scale the channels and audiences that actually convert to revenue.
The same structured, ROAS-first framework we apply across industries — targeting, offer, and creative discipline — translates directly to SaaS acquisition economics.
It depends entirely on your LTV and payback period target, not a fixed number. As a rule of thumb, most healthy SaaS businesses aim for LTV:CAC of 3:1 or better and a CAC payback period under 12 months. We build your target CAC backward from your pricing, churn rate, and expansion revenue before we launch a single campaign.
Meta works well for SaaS with a product-led growth motion and a lower-friction signup (free trial, freemium), especially in categories with visual or demonstrable UI. For high-ACV, sales-led SaaS, Google Search and LinkedIn typically outperform Meta because they capture higher-intent buyers. We test channel mix based on your motion rather than assuming one platform.
Trial signups and demo requests are what the ad platforms can optimize toward directly, but we track the full funnel through to trial-to-paid conversion and paid customer CAC using your product analytics or CRM data. Optimizing purely for cheap trials without tracking downstream conversion is how SaaS ad accounts end up with low CPL and terrible unit economics.
Because SaaS revenue is recurring, payback period matters more than day-one ROAS. Most SaaS accounts need 6-10 weeks to gather enough trial-to-paid data to optimize toward paid customers rather than just signups, and 3-6 months to reach a stable, scalable CAC.
Yes. For product-led growth SaaS we optimize toward free trial or freemium signups and track activation and paid conversion. For sales-led SaaS we optimize toward demo requests and qualified pipeline, working closely with your sales team on lead quality and speed-to-follow-up.
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