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Expert LinkedIn advertising for B2B brands targeting decision-makers. Sponsored Content, Message Ads, and Lead Gen Forms that deliver qualified business leads at predictable cost.
LinkedIn Ads are expensive — CPMs are 3–5× higher than Meta. Most B2B brands run LinkedIn campaigns and conclude the platform doesn't work. The platform works. The campaigns don't. High CPM on LinkedIn is only justified when the targeting is precise, the offer is compelling, and the creative is built for a professional audience that's actively scrolling between work tasks.
The mistakes that kill LinkedIn ROI: targeting too broadly to justify the higher CPM, running the same brand awareness creative that works on Meta, offering a high-friction CTA like 'Book a Demo' to cold audiences who don't know you yet, and not using LinkedIn's native Lead Gen Forms which convert significantly better than external landing pages on mobile.
FRX Media manages LinkedIn Ads alongside Meta Ads for B2B clients who need full-funnel paid acquisition. We bring performance marketing principles to LinkedIn — precision targeting, offer testing, and continuous creative iteration — to make the higher CPM worth paying.
Every LinkedIn campaign we build is designed around the economics of B2B advertising — higher CPM justified by higher deal value and longer buyer lifetime.
LinkedIn feed ads targeting decision-makers by job title, seniority, company size, and industry. Single image, carousel, and video formats with value-led hooks built for a professional audience.
LinkedIn's native Lead Gen Forms pre-fill contact details from the user's profile — dramatically reducing friction and increasing conversion rate vs external landing pages. We build, test, and optimise form questions for lead quality.
Personalised InMail ads delivered directly to the LinkedIn inbox of your target decision-makers. High visibility, low competition. Best for high-value offers with specific targeting criteria.
Target specific companies you want as clients. Upload a list of target accounts, and LinkedIn serves your ads exclusively to people at those companies — by job title, seniority, and department.
LinkedIn retargeting for website visitors, video viewers, and Lead Gen Form openers. Warm audiences on LinkedIn convert at significantly higher rates — we build specific creative and offers for each retargeting segment.
Weekly reports covering CPL, lead volume, form completion rate, and pipeline attribution. LinkedIn-specific metrics including impression share by job title and company size.
We define your Ideal Customer Profile precisely — job titles, seniority levels, company sizes, industries, and geographies. LinkedIn's targeting is only as good as the precision of your ICP definition.
B2B LinkedIn creative must lead with value — not product features. We develop offer-led hooks (free audits, guides, benchmarks, calculators) and professional creative that earns attention in a crowded feed.
Lead Gen Form campaigns launched with multiple creative variants. Message Ad sequences set up for direct outreach. Retargeting campaigns live for website visitors simultaneously.
LinkedIn lead volume is easy to increase — lead quality is harder. We optimise form questions, offer framing, and audience targeting toward leads that convert to sales calls and closed deals.
Our lead generation framework applied to LinkedIn delivers qualified decision-maker leads at predictable cost.
LinkedIn CPMs are 3–5× higher than Meta because the audience is professional and the targeting is precise. You're paying a premium to reach decision-makers by job title, seniority, and company — audiences that are very hard to reach on other platforms. The higher CPM is justified when your deal value is high enough to support it.
LinkedIn recommends a minimum of $10/day per campaign. In practice, meaningful testing and optimisation requires $2,000–$5,000/month minimum. The higher CPM means smaller budgets generate too few leads to draw conclusions from.
Yes. FRX Media manages both LinkedIn and Meta Ads for B2B clients. LinkedIn captures high-intent decision-makers actively on the platform. Meta retargets those same people with lower-CPM awareness and follow-up campaigns. Together they create a full B2B paid acquisition funnel.
LinkedIn Ads work best for B2B businesses with higher deal values — SaaS, professional services, enterprise software, consulting, recruitment, and financial services. If your average deal value is under $1,000, the CPM economics are difficult to justify. Above $5,000 deal value, LinkedIn becomes highly efficient.
Yes. We manage LinkedIn Ads campaigns for clients targeting decision-makers in the US, UK, UAE, Australia, Canada, Singapore, and India. LinkedIn's professional audience is particularly strong in the US and UK markets.
Get a free audit of your LinkedIn Ads strategy. We'll show you exactly how to reduce CPL and reach the right decision-makers.
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