You're on an FRX Media service page — visit our full website for results, case studies and client work
← Visit Full WebsiteFRX Media — Health & Supplement Performance Marketing
Specialist Facebook and Instagram advertising for health, supplement, and wellness brands. Our peak ROAS of 13.44× was achieved in this exact category — we know what works.
Health and supplement advertising on Meta comes with unique challenges — strict policies around health claims, high competition in popular categories like protein and vitamins, and a buyer who needs to trust the brand before purchasing. Most supplement brands lose budget to policy violations, weak creative hooks, or campaigns that can't exit the learning phase.
The brands winning in health and supplements on Meta are leading with transformation stories, social proof, and benefit-specific hooks rather than clinical claims. They're running broad audiences and letting creative do the targeting. And they have server-side CAPI configured so Meta's algorithm gets the full purchase signal it needs to optimise.
FRX Media's peak ROAS of 13.44× was achieved for a US health supplement brand. We understand Meta's health advertising policies, the creative angles that convert in this category, and the campaign structures that scale supplement brands profitably.
Every health and supplement campaign we build is structured around Meta's advertising policies, the specific psychology of health buyers, and the LTV economics of subscription supplement businesses.
Health and supplement ads must navigate Meta's strict health claims policies. We write compliant copy that drives results — benefit-led, transformation-focused, and built to pass review without sacrificing conversion rate.
Customer testimonials and results-based social proof are the highest-converting formats for supplement cold traffic. We structure, brief, and test these systematically across multiple buyer personas.
Supplement subscription models require specific campaign architecture — acquisition campaigns focused on first purchase, and retention campaigns maximising LTV. We build both and optimise toward subscriber value, not just CPP.
Post-purchase retargeting campaigns promoting bundles, complementary products, and subscription upgrades. The most profitable traffic is your existing buyers — we build campaigns to maximise their LTV.
Server-side CAPI integration is critical for supplement brands — iOS privacy changes reduced browser pixel signal quality significantly. We configure full CAPI setup so Meta gets the purchase data it needs to optimise efficiently.
Weekly reports covering ROAS, CPP, subscription rate, LTV by cohort, and creative performance. Supplement business economics require metrics beyond just ROAS — we track what matters.
We audit your existing campaigns for policy compliance issues, pixel health, creative performance, and audience structure. Health supplement accounts often have disapproved ads or restricted accounts — we identify and resolve these first.
Benefit-led hooks, transformation stories, testimonial formats, and ingredient credibility ads developed for your specific supplement. Multiple angles tested simultaneously in week one.
CBO campaign architecture with broad audiences. CAPI integrated server-side. Cold traffic, warm retargeting, and subscription retention campaigns live simultaneously.
Winning creative scaled systematically. Subscription cohort data used to build LTV-weighted lookalike audiences. ROAS compounds as purchase history builds.
13.44× ROAS — achieved for a US health supplement brand. Here's what that campaign looked like.
FRX Media's peak ROAS is 13.44× achieved for a US health supplement brand. Realistic expectations depend on your product price point, margins, offer structure, and creative quality. Most supplement brands we work with see meaningful improvement within 60 days.
We write benefit-led, transformation-focused copy that avoids medical claims, disease treatment language, and before-and-after imagery that violates Meta's health policies. Our creative briefs are built around what Meta allows — and our copy converts within those guidelines.
Yes — subscription supplement brands are ideal for Meta Ads because LTV is high. We build acquisition campaigns optimised for first purchase and separate retention campaigns maximising subscription continuation. The economics of supplement subscriptions allow higher initial CPP when LTV justifies it.
We work with supplement brands from $1,000/month in ad spend upward. For subscription models where LTV is high, $5,000+ per month gives the algorithm enough purchase events to optimise subscription acquisition efficiently.
Yes. We manage supplement Meta Ads for brands in the US, UK, UAE, Australia, and Canada. The US market is our primary focus for supplement brands — it has the highest volume and purchase intent for health and wellness products.
Get a free audit. We'll show you exactly how we achieved 13.44× ROAS for a supplement brand — and how we can replicate it for yours.
Request Your Free Audit →