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← Visit Full WebsiteFRX Media — eCommerce Performance Marketing
Specialist Facebook and Instagram advertising for eCommerce and D2C brands. We build campaign systems that turn product pages into revenue engines — consistently delivering 10–13× ROAS.
eCommerce Meta Ads fail for predictable reasons. Cold traffic campaigns targeting audiences too narrow for the algorithm to optimise. Product catalogue ads running without intent segmentation — showing the same creative to a first-time visitor and a cart abandoner. Creative refreshed quarterly when it needs testing weekly.
The economics of eCommerce advertising are unforgiving. Thin margins mean every wasted impression has a direct impact on profitability. A campaign structure that works at $1,000/month breaks at $10,000/month. Scaling requires a system — not just more budget.
FRX Media has built that system. We've scaled eCommerce brands across health, beauty, fitness, fashion, jewellery, home, petcare, and electronics — with a campaign framework that compounds as data builds.
From cold traffic acquisition to cart abandonment recovery — we manage the complete Meta Ads funnel for eCommerce brands.
Broad audience cold traffic campaigns built to find your buyers at scale. Creative does the targeting — specific hooks that filter browsers from buyers before they click.
Product catalogue integration with intent-segmented dynamic ads. Cart abandoners see the exact product they left. Viewers see their most-viewed items. Purchasers see complementary products.
AI-optimised Advantage+ Shopping Campaigns for eCommerce brands with proven creative and purchase data. Best-in-class delivery efficiency combined with human creative strategy.
High-urgency retargeting ads for checkout and cart abandoners — your highest-intent audience. Offer-led creative with specific objection handling and clear purchase incentive.
Static, carousel, and video creative strategy built specifically for eCommerce. Product-led hooks, social proof angles, before/after formats, and UGC-style ads that convert cold traffic.
Server-side Conversions API with all eCommerce events firing correctly — Purchase, AddToCart, InitiateCheckout, ViewContent. Clean data means better algorithm optimisation and accurate ROAS reporting.
We audit your existing campaigns, pixel event quality, creative library, and funnel structure. We map the full buyer journey and identify exactly where ROAS is being left on the table.
Full-funnel campaign architecture built from scratch — cold traffic CBO, warm audience retargeting, and cart abandonment campaigns with intent-specific creative for each stage.
Multiple creative hooks and angles tested simultaneously in week one. We identify winners within 14 days. Losing creative is cut. Budget shifts to what works.
Proven creative and campaign structure scaled systematically. New creative angles in constant testing pipeline. ROAS compounds as algorithm accumulates purchase data.
Every result below is from a live eCommerce client account. No projections.
FRX Media eCommerce clients average 10–13× ROAS. Our peak is 13.44× for a US health supplement brand. Results depend on your product margins, offer strength, and existing pixel data — but our structured approach consistently outperforms industry benchmarks.
We work with brands on Shopify, WooCommerce, Magento, and custom eCommerce builds. Our CAPI setup works with all major platforms via server-side integration or direct API connection.
We work with eCommerce brands spending from $500 to $50K+ per month. For meaningful scaling, we recommend a minimum of $3,000–$5,000/month in ad spend to give Meta's algorithm enough purchase data to optimise efficiently. Below this threshold, CPM tends to be higher and ROAS less stable.
Yes. Product catalogue setup, feed optimisation, and dynamic product ads (DPA) are included in our eCommerce Meta Ads management. We set up intent-segmented DPA — cart abandoners, product viewers, and past purchasers each see different creative.
We monitor frequency, CTR decline, and CPM increases weekly. When creative shows fatigue signals, we brief new variants before performance drops — not after. Most eCommerce accounts need 2–4 fresh creative variants per month to maintain ROAS stability.
Get a free audit of your Meta Ads account. We'll identify exactly what's limiting your eCommerce ROAS and show you the fix.
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