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Expert Facebook advertising management for eCommerce and D2C brands. We build campaigns that turn ad spend into predictable, compounding revenue — not just clicks.
Most businesses running Facebook Ads are making the same structural mistakes. Campaigns are built on interest-stacking that limits the algorithm. Creative is running until it fails rather than being rotated proactively. The pixel is firing browser-side only with no CAPI backup, so Meta is working with half the signal it needs.
The result: high CPM, inconsistent ROAS, campaigns that work for a month then drop off. The problem isn't Facebook Ads as a platform — it's how the campaigns are built and managed.
FRX Media has managed over $36M in Facebook ad spend. We've seen every failure mode, built the fixes, and systematised them into a campaign framework that delivers 10–13× ROAS consistently across eCommerce categories.
Every FRX Media client gets a full-stack Facebook Ads system — not a menu of individual services bolted together.
Broad audience cold traffic campaigns built to exit the learning phase fast. Creative does the targeting — we write hooks that filter out tyre-kickers and pull in buyers.
Intent-segmented retargeting — homepage visitors, product page visitors, add-to-cart, and checkout abandoners each get a different message. Not one ad for everyone.
Lookalike audiences seeded from your highest-value customers — not just all purchasers. We build LTV-weighted seed audiences that find buyers, not browsers.
Server-side Conversions API alongside browser pixel. Event deduplication configured. Signal quality maintained above 8.0. Meta gets the data it needs to optimise.
Advantage+ Shopping Campaigns managed for eCommerce brands with proven creative. AI-optimised delivery combined with human creative strategy — the best of both.
Weekly reports covering every metric that matters — ROAS, CPM, CTR, CPA, frequency, and creative performance. Monthly calls to review and set scaling direction.
We audit your existing Facebook campaigns, pixel health, creative performance, and audience structure. We find the leaks before we build anything new.
CBO campaign architecture built on our framework. CAPI integrated server-side. Three creative variants live in week one — testing hooks, angles, and formats simultaneously.
Daily monitoring of CPM trends, frequency, creative fatigue, and conversion signals. We fix problems before they compound into wasted budget.
Once target ROAS is hit consistently, we scale budgets using cost controls and duplicate methodology. Winning creatives get more spend. New angles enter the test pipeline.
Every number below is from a live client Facebook Ads account. No projections, no estimates.
FRX Media works on a monthly retainer based on your ad spend level and campaign scope. We work with brands spending from $500 to $50K+ per month on Facebook Ads. Contact us at hello@frxmedia.com for a tailored proposal.
FRX Media clients average 10–13× ROAS on Facebook advertising. Our peak result is 13.44× ROAS for a health supplement brand and 33× for a US manufacturing client. Results depend on your product, offer strength, and existing data quality.
A specialist Facebook Ads agency brings platform expertise, creative testing systems, and campaign architecture built over years. FRX Media has managed $36M+ in Facebook ad spend across 9 industries — that accumulated data and experience is what our clients buy access to.
Yes. We manage Facebook advertising campaigns for clients in the US, UK, UAE, Australia, Canada, Singapore, and India. All management is remote with full weekly reporting and monthly strategy calls.
Initial improvements typically appear within 2–4 weeks as campaign structure is rebuilt and creative testing begins. Meaningful ROAS improvements come within 30–60 days. Compounding month-on-month growth is a 90+ day outcome as Meta's algorithm accumulates conversion data.
Get a free audit of your current campaigns. We'll identify exactly what's limiting your ROAS and show you the fix — no pitch, no obligation.
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