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FRX Media — Global Performance Marketing

Meta Ads Agency
That Delivers
Real ROAS

We build and scale Facebook and Instagram advertising campaigns for eCommerce and D2C brands. Performance-first. Data-driven. No vanity metrics — only measurable revenue.

13.44×
Peak ROAS Delivered
$36M+
Ad Spend Managed
90%
Client Retention Rate
9
Industries Scaled
What We Do

What Is a Meta Ads Agency and Why Does It Matter?

A Meta Ads agency manages your Facebook and Instagram advertising end-to-end — campaign architecture, creative strategy, audience targeting, pixel and CAPI setup, budget allocation, and ongoing optimisation. The goal is one thing: turning your ad spend into measurable, predictable revenue.

Most businesses running Meta Ads in-house or with a generalist agency leave significant ROAS on the table. Campaign structure is wrong. Creative isn't being tested. The pixel is mis-firing. Audiences are too narrow or too broad. Budget is scaling before the algorithm has enough data to exit the learning phase.

FRX Media fixes all of this. We've managed over $36M in Meta ad spend across 9 industries and built a campaign system that consistently delivers 10–13× ROAS for eCommerce and D2C brands.

What's Included in Our Meta Ads Management

  • Full campaign architecture — CBO structure, ad set segmentation, placement strategy
  • Creative strategy and testing — hooks, angles, formats, fatigue monitoring
  • Audience research — broad, LAL, retargeting segmented by intent
  • Meta Pixel and CAPI setup — server-side signals, event deduplication
  • Advantage+ campaign management — AI-optimised scaling
  • Weekly performance reporting — ROAS, CPM, CTR, CPA, frequency
  • Monthly strategy calls — campaign review and scaling decisions
  • Creative brief support — what to test next and why

Everything Your Campaigns Need to Scale

We don't offer a menu of add-ons. Every FRX Media client gets a complete, integrated Meta Ads system built for their specific product, market, and growth stage.

Campaign Architecture

Single CBO structure with intent-segmented ad sets. Audience Network disabled. Placements optimised for your objective. Built to exit the learning phase fast and scale efficiently.

Creative Strategy & Testing

We develop creative briefs based on audience psychology, test multiple hooks and angles simultaneously, and identify winning creative before scaling spend. Creative is your biggest lever — we treat it that way.

Audience Targeting

Broad audiences, interest-based targeting, lookalike audiences seeded from your best buyers, and intent-segmented retargeting — built and tested to find your lowest CPL and highest ROAS audiences.

Pixel & CAPI Setup

Server-side Conversions API integration alongside browser pixel for maximum signal quality. Event deduplication, custom event configuration, and data quality scores maintained above 8.0.

Campaign Scaling

Systematic budget scaling using cost controls, duplicate-and-scale methodology, and Advantage+ budget optimisation. We scale when the data says scale — not before. No guesswork, no blown budgets.

Performance Reporting

Weekly reports covering ROAS, CPM, CTR, CPA, frequency, and creative performance. Monthly strategy reviews with forward-looking scaling recommendations. Full transparency, no vanity metrics.

Our Meta Ads Process

01

Audit & Strategy

We audit your existing campaigns, pixel health, creative library, and audience structure. We identify exactly what's leaking ROAS and build a 90-day growth plan.

02

Build & Launch

Campaign architecture built from scratch or rebuilt on our CBO framework. CAPI integrated. Creative tested across multiple hooks and angles in week one.

03

Optimise & Learn

Daily monitoring of key signals — frequency, CPM trends, creative fatigue, audience saturation. We optimise before problems compound.

04

Scale & Compound

Once campaigns hit target ROAS consistently, we scale budgets systematically. Winning creatives get more spend. New angles keep entering the test pipeline.

Proof of Performance

Real Results From Real Campaigns

Every number below comes from a live client account. No estimates, no projections — only results we've actually delivered.

13.44×
Health Supplements · US Market
Peak ROAS achieved on a cold traffic campaign targeting broad US audiences. Creative-led approach with 3 simultaneous hook tests.
33×
Manufacturing · US Market
$300 in ad spend generated $10,000 in revenue. Single CBO campaign with intent-segmented retargeting and one winning creative variant.
$4 CPL
Lead Generation · 200+ Leads
200+ qualified leads at $4 cost per lead. Low-friction lead magnet offer combined with broad audience and specific hook targeting the right pain point.

Built For Brands That Are Serious About Growth

FRX Media works with eCommerce and D2C brands spending from $500 to $50K+ per month on Meta Ads. We work across global markets — US, UK, UAE, Australia, Canada, Singapore, and India.

The brands that get the most from working with us have a product with proven demand, an offer that converts, and a willingness to test creative. We bring the system — you bring the product.

Industries We've Scaled

  • Health & Supplements
  • Beauty & Skincare
  • Fitness & Gymwear
  • Sports & Outdoor
  • Gadgets & Electronics
  • Petcare
  • Home & Furniture
  • Jewellery & Accessories
  • Automotive Parts

Why Choose FRX Media Over Other Meta Ads Agencies?

  • Meta Ads is our primary focus — not one service among twenty
  • $36M+ in managed ad spend across 9 industries
  • Server-side CAPI setup on every account — not optional
  • Creative strategy built into every campaign — not an add-on
  • Single CBO structure that exits learning phase faster
  • 90% client retention — clients stay because results compound
  • Global market experience — US, UK, UAE, AU, SG, CA, IN
  • Direct access to your account strategist — no account managers
FAQ

Common Questions About Meta Ads Management

What does a Meta Ads agency do? +

A Meta Ads agency manages Facebook and Instagram advertising campaigns on your behalf — including campaign strategy, audience targeting, creative development, pixel and CAPI setup, budget management, and performance optimisation. The goal is maximising ROAS from your ad spend while freeing you to focus on running your business.

How much does Meta Ads management cost? +

FRX Media works on a monthly retainer model. Our pricing is based on your ad spend level and scope of work. We work with brands spending from $500 to $50K+ per month on Meta Ads. Contact us at hello@frxmedia.com for a tailored proposal.

What ROAS can I expect from Meta Ads? +

FRX Media clients average 10–13× ROAS across eCommerce categories. Our peak ROAS is 13.44× for a health supplement brand. Results depend on your product, offer, and existing data — but our structural approach consistently outperforms industry benchmarks. Most clients see meaningful ROAS improvements within the first 60 days.

Do you manage Meta Ads internationally? +

Yes. FRX Media manages Meta Ads campaigns for clients in the US, UK, UAE, Australia, Canada, Singapore, and India. All campaign management is handled remotely with full transparency reporting. We have active experience running campaigns across all these markets.

How long before I see results? +

Most accounts see initial performance improvements within 2–4 weeks as campaign structure is rebuilt and creative testing begins. Meaningful ROAS improvements typically appear within 30–60 days. Compounding growth — where ROAS improves month on month — is a 90+ day outcome as the algorithm accumulates conversion data.

Do you require a minimum ad spend? +

We work with brands from $500/month in ad spend upward. For eCommerce brands targeting significant scaling, we recommend a minimum of $3,000–$5,000/month in ad spend to give Meta's algorithm enough data to optimise efficiently. We'll advise on the right budget level for your goals during the audit call.

Ready to Fix Your Meta Ads?

Get a free audit of your current campaigns. We'll identify exactly what's limiting your ROAS and show you the fix.

Request Your Free Audit →
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