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Specialist Meta Ads and Google Ads for real estate developers, builders, and agents. We build high-volume lead generation campaigns that deliver qualified property enquiries at predictable cost per lead.
Real estate advertising fails for two reasons: lead volume or lead quality. High-volume campaigns that generate hundreds of leads but 90% are unqualified time-wasters. Or tightly targeted campaigns that generate too few leads to justify the management fee.
The fix is a structured lead qualification system built into the ad creative and lead form itself. The right hook pre-qualifies intent. The right lead form questions filter budget range, timeline, and location before the lead even reaches your team. You pay for fewer leads and close more of them.
FRX Media has delivered 200+ leads at $4 CPL for lead generation clients. We apply the same structured approach to real estate — building campaigns that generate volume at low CPL while filtering for qualified buyers from the first touchpoint.
Every real estate campaign we build is designed around one outcome: qualified property enquiries at a predictable cost per lead.
Facebook and Instagram lead generation campaigns using Instant Forms with pre-qualification questions. Budget range, timeline, location. Unqualified leads filtered before they reach your team.
High-intent property search campaigns targeting buyers actively searching for projects like yours. Location-specific keywords, competitor terms, and project name targeting.
Project walkthrough videos, testimonial ads, lifestyle creative, and render-based image ads. Visual real estate advertising that builds desire before the enquiry.
Intent-segmented retargeting for website visitors, video viewers, and lead form openers. Different messages for different intent levels — awareness visitors vs. enquiry-stage prospects.
Lead form architecture designed to pre-qualify before the lead is captured. Question sequencing, conditional logic, and offer framing that attracts serious buyers and discourages tyre-kickers.
Weekly lead volume and CPL reporting with quality attribution. We track which campaigns generate leads that convert to site visits and sales — not just form fills.
We understand your project — location, price point, target buyer profile, USPs, and sales timeline. Campaign strategy is built around your specific buyer, not a generic real estate template.
Lead generation campaigns built across Meta and Google. Lead forms with qualification questions. Creative developed from your project renders, lifestyle imagery, or video walkthroughs.
Daily monitoring of CPL, lead form completion rate, and qualification question responses. We optimise creative and targeting to improve lead quality — not just volume.
Once CPL and lead quality are stable, we scale budgets to match your sales team's capacity. Volume increases systematically without sacrificing the lead quality built in earlier stages.
Our lead generation framework has delivered results across industries. Applied to real estate, the same principles drive qualified property enquiries at predictable CPL.
FRX Media is a performance marketing agency with deep expertise in lead generation campaigns. We apply our proven lead generation framework — which has delivered 200+ leads at $4 CPL — to real estate projects. Our focus is always qualified leads at predictable CPL, which is exactly what real estate sales teams need.
We primarily use Meta Ads (Facebook and Instagram) for volume lead generation and Google Search Ads for high-intent buyers actively searching for properties like yours. The right mix depends on your project type, price point, and target buyer.
Lead quality is built into the campaign from the start — through the hook creative that pre-qualifies intent, the lead form questions that filter budget and timeline, and the offer framing that attracts serious buyers. We also track which leads convert to site visits and sales, so we can optimise toward quality — not just volume.
CPL varies significantly by market, price point, and project type. Luxury developments in competitive markets will have higher CPL than affordable housing in emerging markets. We'll give you a realistic CPL estimate for your specific project during the free audit call.
Yes. FRX Media manages real estate advertising campaigns for developers and agents in the US, UK, UAE, Australia, Canada, Singapore, and India. We have specific experience with UAE and Indian real estate markets where Meta Ads generates high lead volumes at competitive CPL.
Get a free audit of your current real estate advertising. We'll show you exactly how to reduce CPL and improve lead quality.
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