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← Visit Full WebsiteFRX Media — Law Firm Performance Marketing
Performance marketing for law firms. We run Meta Ads, Google Ads, and Microsoft Ads client acquisition built around real case value — separating high-value personal injury leads from other practice areas.
Most law firm marketing runs one generic campaign for "legal services" — mixing a $500 consultation with a $250,000 personal injury case in the same funnel. That undervalues high-case-value practice areas and overspends chasing low-value general inquiries, because both get the same bid strategy and creative.
Personal injury and other high-case-value practice areas justify a meaningfully higher cost-per-lead than family law, estate planning, or general consultation leads — the case value supports it. Treating them identically in one campaign either starves the high-value practice area of budget or overspends chasing cheap general leads.
FRX Media builds law firm campaigns split by practice area and case value, so your firm gets steady general-inquiry volume while separately targeting the smaller, higher-intent audience for high-value cases like personal injury.
Legal clients search very differently depending on practice area — a personal injury case is high-value and urgent, while a will or general consultation is lower-value and less time-sensitive. Each needs its own campaign structure to convert efficiently.
High-CPL campaigns targeting accident and injury searches, with qualification questions that filter for real case merit before intake.
Volume-focused campaigns for family law, estate planning, and general consultations — optimized for steady inquiry flow at lower CPL.
Lead form architecture that captures accident date, injury type, and representation status before a case reaches your intake team.
Location-specific campaigns and landing pages for firms with multiple offices, so each location gets relevant leads from its own service area.
Call tracking and instant lead notifications so intake staff can follow up within minutes — critical while prospects are still comparing firms.
Weekly reports covering cost-per-lead broken down by practice area, so you know exactly which case types are performing.
We audit your practice areas, average case value, and existing campaigns before recommending any changes to targeting or budget.
Separate campaigns built for personal injury and general practice areas, each with its own bid strategy and qualification questions.
Campaigns launch with call tracking and lead notification wired in, so intake staff can follow up on inquiries immediately.
Once cost-per-lead is stable for each practice area, we scale the highest-value case types and general inquiry volume independently.
FRX Media runs Meta Ads, Google Ads, and Microsoft Ads campaigns for law firms using the same performance-first framework we apply across every industry.
It varies enormously by practice area. General consultation and family law leads can cost $30-80, while personal injury leads — high case value, high competition — often run $150-400+ per lead in competitive markets. We benchmark against your specific practice area and average case value, not a generic legal average.
No. Personal injury campaigns need a much higher CPL ceiling and different qualification questions (accident date, injury severity, fault) because case value can run into the hundreds of thousands. Family law, estate planning, and general practice campaigns run on lower CPL with different lead-form structures — we build these as separate campaigns.
We build campaigns that reflect the advertising rules and disclaimers relevant to your jurisdiction and practice area, working from guidance your firm provides — we are not a compliance service, but we do not run ad copy or claims that ignore known bar advertising restrictions.
We build lead form questions that capture accident date, injury type, whether the person has already retained counsel, and fault indicators — filtering out leads that don't meet your case criteria before intake spends time on them.
Yes. We build practice-area and location-specific campaigns with geo-targeting, so a personal injury lead in one city and a family law lead in another both reach the right intake team with relevant creative and qualification questions.
Get a free audit of your ad campaigns. We'll identify what's limiting your case volume and show you the fix.
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