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← Visit Full WebsiteFRX Media — Med Spa Performance Marketing
Performance marketing for med spas. We run Meta Ads, Google Ads, and Microsoft Ads client acquisition built around real client value — separating entry-point injectable leads from higher-ticket body contouring and membership packages.
Most med spa marketing runs one generic campaign for "aesthetic treatments" — mixing a $250 Botox visit with a $4,000 body contouring package in the same funnel. That undervalues high-ticket packages and overspends chasing lower-value injectable leads, because both get the same bid strategy and creative.
Injectable searches convert on volume and act as an entry point into your client base. Body contouring, laser packages, and membership offers are a considered, higher-ticket purchase and justify a meaningfully higher cost-per-lead because the package value and lifetime client value are much larger.
FRX Media builds med spa campaigns split by treatment type and client value, so your practice gets steady injectable client volume while separately targeting the smaller, higher-intent audience for body contouring, laser, and membership packages — all within Meta and Google's advertising policies for medical and aesthetic content.
Med spa clients search very differently depending on treatment — an injectable touch-up is a routine, recurring purchase, while a body contouring package is a high-ticket, considered decision. Each needs its own campaign structure and compliant creative approach.
Volume-focused campaigns for Botox, filler, and other injectables — optimized for lower cost-per-lead as an entry point into your client base.
Targeted campaigns for body contouring, laser, and full treatment packages, with a CPL ceiling justified by higher package value.
Funnels that introduce clients through an entry offer and move them toward membership or package commitments over their first few visits.
Ad creative and copy built to stay within Meta and Google policies on medical claims, before/after content, and body-image advertising — protecting your account from rejections and restrictions.
Compliant, consented before/after and real-result content that outperforms generic stock imagery for aesthetic services, built within platform policy limits.
Weekly reports covering cost-per-lead broken down by injectables vs. packages, so you know exactly which treatment categories are performing.
We audit your treatment mix, client value by category, and existing campaigns before recommending any changes to targeting or budget.
Separate campaigns built for injectables and body contouring/packages, each with its own bid strategy, compliant creative, and offer structure.
Campaigns launch with booking and lead notification wired in, so front-desk staff can follow up on consultation requests immediately.
Once cost-per-lead is stable for each category, we scale the highest-value package campaigns and injectable client volume independently.
FRX Media runs Meta Ads, Google Ads, and Microsoft Ads campaigns for med spas using the same performance-first framework we apply across every industry.
Injectable leads (Botox, filler) typically cost $15-40 since they're a lower entry-point treatment with broad demand. Body contouring, laser package, and membership leads run higher, often $40-100+, because the average client value and treatment package price are significantly larger.
Both, structured differently. Injectable campaigns drive steady new-client volume at a lower CPL and are often the entry point into your client base. Body contouring and package campaigns target a smaller, higher-intent audience willing to pay more per lead because the package value justifies it — we run these separately with different budgets and creative.
We build creative and copy that stays within Meta's policies around before/after content, medical claims, and body-image advertising — using approved framing and required disclaimers so campaigns don't get rejected or restricted after they've started spending.
Yes, within platform policy limits. Before/after and real-result content consistently outperforms generic stock imagery for aesthetic services, so we build compliant creative around real (consented) client results wherever your practice can provide them.
Yes. Many med spas monetize primarily through memberships and treatment packages rather than one-off visits. We build funnels that introduce new clients through an entry offer and move them toward membership or package commitments over their first few visits.
Get a free audit of your ad campaigns. We'll identify what's limiting your client volume and show you the fix.
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