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← Visit Full WebsiteFRX Media — Chiropractic Performance Marketing
Performance marketing for chiropractic practices. We run Meta Ads, Google Ads, and Microsoft Ads new-patient generation built around real patient value — separating new-patient special offers from higher-value condition-specific and care-plan leads.
Most chiropractic marketing runs one generic campaign for "chiropractic care" — mixing a $29 new-patient special with a multi-visit care plan worth thousands in the same funnel. That undervalues higher-value condition-specific leads and overspends chasing low-value general inquiries, because both get the same bid strategy and creative.
New-patient special offers convert on volume and act as a low-friction entry point into your practice. Condition-specific searches — back pain, auto accident, sports injury — are more qualified and often convert into longer, higher-value care plans, which justifies a meaningfully higher cost-per-lead.
FRX Media builds chiropractic campaigns split by offer type and patient value, so your practice gets steady new-patient volume through entry offers while separately targeting the smaller, higher-intent audience searching for condition-specific care.
Chiropractic patients search differently depending on need — a new-patient special is a low-friction entry point, while condition-specific and injury-related searches are higher-intent and often convert into longer care plans.
Volume campaigns for entry-level offers — optimized for lower cost-per-lead to fill new-patient capacity.
Targeted campaigns for back pain, auto-accident injury, and sports injury searches, with a CPL ceiling justified by long-term care-plan value.
Conversion tracking and lead forms set up to respect patient privacy, avoiding protected health information flowing through ad platform pixels.
Location-specific campaigns and landing pages for chiropractic groups, so each office gets relevant leads from its own service area.
Call tracking and instant lead notifications so front-desk staff can follow up within minutes — critical while patients are still comparing practices.
Weekly reports covering cost-per-new-patient broken down by offer type, so you know exactly which campaigns are driving profitable growth.
We audit your offer mix, patient value by offer type, and existing campaigns before recommending any changes to targeting or budget.
Separate campaigns built for new-patient specials and condition-specific care, each with its own bid strategy and creative approach.
Campaigns launch with call tracking and lead notification wired in, so front-desk staff can follow up on inquiries immediately.
Once cost-per-new-patient is stable for each offer type, we scale the highest-value condition-specific campaigns and new-patient volume independently.
FRX Media runs Meta Ads, Google Ads, and Microsoft Ads campaigns for chiropractic practices using the same performance-first framework we apply across every industry.
New-patient special offer leads (typically a low-cost first visit or consultation) usually cost $10-30, since they're designed as a low-friction entry point. Leads for specific conditions like auto-accident injury or long-term care plans can run higher, often $30-70, because the resulting patient value is greater.
Both, structured differently. New-patient special campaigns drive volume at a lower CPL and are usually the entry point into your practice. Condition-specific campaigns (back pain, auto accident, sports injury) target a more qualified audience and can support a higher CPL because those patients often convert into longer care plans.
Yes, where relevant to your practice. Auto-accident and injury-related chiropractic leads have a different qualification path and often higher lifetime value than routine new-patient leads, and we structure campaigns and lead forms accordingly.
We set up conversion tracking and lead forms in a way that respects patient privacy requirements, avoiding the collection or transmission of protected health information through ad platform pixels.
Most chiropractic new-patient campaigns start generating patient inquiries within the first 1-2 weeks, with cost-per-lead typically stabilizing by week 3-4 once we've tested creative and offer variations for your specific market.
Get a free audit of your ad campaigns. We'll identify what's limiting your new-patient volume and show you the fix.
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