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← Visit Full WebsiteFRX Media — Dental Performance Marketing
Performance marketing for dental practices. We run Meta Ads, Google Ads, and Microsoft Ads new-patient generation built around patient lifetime value — separating high-value procedure leads from general dentistry volume.
Most dental marketing runs one generic campaign for "new patients" — mixing a $150 cleaning with a $4,000 implant case in the same funnel. That approach undervalues high-ACV procedures and overspends on low-value general dentistry leads, because both get the same bid strategy and creative.
Implant, Invisalign, and cosmetic dentistry leads justify a meaningfully higher cost-per-lead than a routine cleaning — the case value supports it. Treating them the same way in one campaign either starves the high-value procedures of budget or overspends chasing cheap general leads.
FRX Media builds dental campaigns split by service line and patient value, so your practice fills chair capacity with steady general-dentistry volume while separately targeting the smaller, higher-intent audience for high-value procedures.
Dental patients search differently depending on urgency and procedure — emergency intent, routine care, and elective cosmetic procedures all need distinct campaign structures to convert efficiently.
Steady new-patient volume campaigns for cleanings, checkups, and routine care — optimized for lower cost-per-lead to keep chair capacity filled.
Targeted campaigns for implants, veneers, and full-mouth restoration cases, with a higher CPL ceiling justified by case value.
Visual, before/after-driven Meta creative built for aesthetic dentistry procedures where imagery drives conversion.
Location-specific campaigns and landing pages for dental groups, so each office gets relevant leads from its own service area.
Call tracking and instant lead notifications so front-desk staff can follow up within minutes — critical while patients are still comparing practices.
Weekly reports covering cost-per-new-patient broken down by procedure type, so you know exactly which service lines are performing.
We audit your service mix, patient value by procedure, and existing campaigns before recommending any changes to targeting or budget.
Separate campaigns built for general dentistry and high-value procedures, each with its own bid strategy and creative approach.
Campaigns launch with call tracking and lead notification wired in, so front-desk staff can follow up on inquiries immediately.
Once cost-per-new-patient is stable for each service line, we scale the highest-value procedure campaigns and general-dentistry volume independently.
FRX Media runs Meta Ads, Google Ads, and Microsoft Ads campaigns for dental practices using the same performance-first framework we apply across every industry.
It varies significantly by service line and market — general checkup/cleaning leads can cost $20-50, while implant and Invisalign leads (higher lifetime value, longer consideration) often run $60-150+ per lead. We benchmark against your specific service mix and patient value, not a generic dental average.
Both, structured differently. General dentistry campaigns fill chair capacity with steady new-patient volume at lower CPL. High-value procedure campaigns (implants, Invisalign, veneers) target a smaller, higher-intent audience willing to pay more per lead because the case value justifies it — we run these as separate campaigns with different budgets and creative.
Yes. We set up conversion tracking and lead forms in a way that respects patient privacy requirements, avoiding the collection or transmission of protected health information through ad platform pixels.
We build location-specific campaigns with geo-targeting and location-specific landing pages, so each practice location gets leads relevant to its service area rather than one generic campaign spread across all locations.
Most dental lead-gen campaigns start generating patient inquiries within the first 1-2 weeks, with cost-per-lead typically stabilizing by week 3-4 once we've tested creative and offer variations for your specific service mix.
Get a free audit of your ad campaigns. We'll identify what's limiting your new-patient volume and show you the fix.
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