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← Visit Full WebsiteFRX Media — Moving Company Performance Marketing
Performance marketing for moving companies. We run Meta Ads, Google Ads, and Microsoft Ads lead generation built around real job value and lead quality — separating local move volume from long-distance and interstate leads.
Most moving company marketing runs one generic campaign for "movers" — mixing a $400 local move with a $6,000 interstate relocation in the same funnel. That undervalues long-distance jobs and overspends chasing low-value local leads, because both get the same bid strategy and creative.
Local move searches convert on volume and speed of response. Long-distance and interstate move searches are a higher-consideration purchase with a much larger average job value, and justify a meaningfully higher cost-per-lead — plus a lead-quality focus, since this category is plagued by resold, duplicate leads from national aggregators.
FRX Media builds moving company campaigns split by move type and ticket value, so your business gets steady local move volume while separately targeting the smaller, higher-value audience booking long-distance and interstate relocations — using owned lead generation, not purchased aggregator leads.
Moving customers search very differently depending on distance — a local move is price- and speed-driven, while a long-distance move is a higher-stakes, more considered decision. Each needs its own campaign structure and lead-quality approach.
Volume-focused campaigns for in-town and short-distance moves — optimized for fast response and lower cost-per-lead.
Targeted campaigns for long-distance and interstate relocations, with a CPL ceiling justified by the much larger average job value.
Owned lead generation instead of purchased aggregator leads, with duplicate and fake-lead filtering support — addressing the moving industry's biggest lead-quality problem.
Location and territory-specific campaigns for multi-branch or franchise moving companies, so each location gets leads relevant to its own service area.
Call tracking and instant lead notifications so booking teams can follow up within minutes — critical while customers are comparing quotes from multiple movers.
Weekly reports covering cost-per-lead broken down by local vs. long-distance, so you know exactly which move types are driving profitable growth.
We audit your move mix, average ticket by local vs. long-distance, and existing lead sources before recommending any changes to targeting or budget.
Separate campaigns built for local and long-distance/interstate moves, each with its own bid strategy, creative, and landing page.
Campaigns launch with call tracking and lead notification wired in, so booking teams can respond to inquiries immediately.
Once cost-per-lead is stable for each move type, we scale the highest-value long-distance campaigns and local move volume independently.
FRX Media runs Meta Ads, Google Ads, and Microsoft Ads campaigns for moving companies using the same performance-first framework we apply across every industry.
Local move leads typically cost $15-40 depending on market. Long-distance and interstate move leads run considerably higher, often $50-120+ per lead, because the job value is much larger and the lead pool is more competitive with national lead-resellers.
Both, structured separately. Local move campaigns are built for volume at a lower CPL. Long-distance and interstate campaigns target a smaller, higher-intent audience and can support a higher CPL because average job value is significantly larger — we run these as separate campaigns with different budgets, creative, and often different landing pages.
Moving is an industry with a known lead-reselling problem — the same lead often gets sold to five companies. We focus on owned lead generation through your own Meta and Google campaigns rather than buying from lead aggregators, and build in duplicate and fake-lead filtering on the intake side.
We're not a compliance or legal service, but we build ad copy and landing pages that reflect your actual registration status (local vs. interstate authority) and avoid claims that could create compliance issues, in coordination with whatever your company already discloses.
Yes. We build location and territory-specific campaigns with geo-targeting and call routing, so leads reach the right branch or crew rather than one generic campaign spread across every location you operate.
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