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← Visit Full WebsiteFRX Media — Solar Performance Marketing
Performance marketing for solar installation companies. We run Meta Ads, Google Ads, and Microsoft Ads lead generation built around homeowner qualification and incentive timing — delivering pre-qualified leads, not just clicks.
Solar is one of the most qualification-heavy home-services categories on Meta and Google — a "lead" that doesn't own their home, doesn't have roof space, or can't qualify for financing is worse than no lead at all. Agencies that chase cheap cost-per-lead without qualification criteria hand sales teams a pile of unusable contacts.
Solar demand also spikes hard around incentive changes — federal tax credit deadlines, state rebate announcements, and net metering policy shifts create urgency windows that generic, flat-spend campaigns miss entirely.
FRX Media builds solar lead-gen campaigns around real qualification criteria — homeownership, roof condition, average electric bill, credit tier — so your sales team spends time on homeowners who can actually convert to installs.
Solar buyer intent splits between homeowners actively comparing quotes and homeowners who need education first — our campaigns are structured to serve both without wasting spend on unqualified clicks.
Lead forms built with homeownership, roof condition, electric bill, and credit-tier questions so sales only follows up on leads that can actually convert.
Budget and creative planned around tax credit deadlines, state rebate announcements, and net metering changes that create urgency spikes in homeowner interest.
High-intent Search campaigns for homeowners actively comparing solar quotes, plus Local Services Ads where available in your market.
Retargeting sequences for homeowners who engaged but weren't ready to request a quote — nurturing them toward a qualified lead over time.
Call tracking and instant lead notification setup so your sales team can respond within minutes — critical while solar consumers are actively comparing multiple installers.
Weekly reports covering leads, cost per qualified lead, and cost per booked install — connecting ad spend directly to your close rate.
We audit your service area, current incentive landscape, and existing campaigns before recommending changes to spend or targeting.
Lead forms and landing pages built around real qualification criteria, with creative timed to incentive windows in your market.
Campaigns launch with call tracking and speed-to-lead notification wired in, so your sales team can act on qualified leads immediately.
Once cost-per-qualified-lead is stable, we scale systematically and shift optimization toward cost-per-booked-install as data accumulates.
FRX Media runs Meta Ads, Google Ads, and Microsoft Ads campaigns for solar companies using the same performance-first framework we apply across every industry.
Solar lead costs vary heavily by market, incentive availability, and homeowner qualification criteria (roof type, credit tier, homeownership), but a well-run Meta lead-gen campaign for solar typically lands in the $15-40 cost-per-lead range for pre-qualified homeowner leads. We optimize toward your specific market's cost-per-lead once we have a few weeks of data.
Yes. We build lead forms with qualification questions — homeownership status, roof condition, average electric bill, credit tier — so your sales team spends time on homeowners who can actually qualify for financing or purchase, not just anyone who clicked.
Federal and state incentive changes (like tax credit step-downs or net metering policy shifts) create urgency spikes in demand. We monitor policy changes in your market and adjust messaging and budget pacing to capture the resulting surge in homeowner interest.
Yes. FRX Media runs Meta Ads, Google Ads (including Local Services Ads where available), and Microsoft Ads for solar companies, and we recommend the channel mix based on where your best-qualified leads actually convert to installs.
Most solar lead-gen campaigns start generating leads within the first 1-2 weeks once targeting and creative are validated, with cost-per-qualified-lead typically stabilizing by week 3-4 as we refine the qualification criteria in the lead form.
Get a free audit of your ad campaigns. We'll identify what's limiting your qualified lead volume and show you the fix.
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