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← Visit Full WebsiteFRX Media — Landscaping Performance Marketing
Performance marketing for landscaping companies. We run Meta Ads, Google Ads, and Microsoft Ads lead generation built around real job value — separating recurring maintenance volume from high-ticket hardscape and design-build leads.
Most landscaping marketing runs one generic campaign for "landscaping services" — mixing a $60 mow with a $30,000 patio and retaining wall project in the same funnel. That undervalues high-ticket hardscape work and overspends chasing low-value maintenance leads, because both get the same bid strategy and creative.
Recurring maintenance searches convert on volume and low CPL — homeowners want a reliable, affordable crew. Hardscape and design-build searches are a considered, high-ticket purchase and justify a meaningfully higher cost-per-lead because a single project can fund months of maintenance revenue.
FRX Media builds landscaping campaigns split by job type and ticket value, so your business fills route capacity with steady recurring maintenance work while separately targeting the smaller, higher-intent audience shopping for hardscape and design-build projects.
Landscaping customers search very differently depending on the job — a mow is a routine, low-consideration purchase, while a full yard renovation is a high-ticket, considered decision. Each needs its own campaign structure to convert efficiently.
Volume-focused campaigns for mowing, seasonal cleanup, and routine maintenance — optimized for lower cost-per-lead to fill route capacity.
Targeted campaigns for patios, retaining walls, and full yard renovations, with a CPL ceiling justified by project value.
Budget and creative planned ahead of spring cleanup, summer maintenance, fall cleanup, and snow removal cross-sell — timed to each seasonal demand spike.
Visual, transformation-driven Meta creative for hardscape and design-build campaigns, where before/after imagery drives conversion far better than stock photography.
Territory and crew-specific campaigns for multi-crew landscaping companies, so each route gets leads relevant to its own service area.
Weekly reports covering cost-per-lead broken down by maintenance vs. hardscape, so you know exactly which job types are driving profitable growth.
We audit your job mix, average ticket by maintenance vs. hardscape, and existing campaigns before recommending any changes to targeting or budget.
Separate campaigns built for recurring maintenance and hardscape/design-build, each with its own bid strategy and creative approach.
Campaigns launch with call tracking and lead notification wired in, so estimators can follow up on high-ticket inquiries immediately.
Once cost-per-lead is stable for each job type, we scale the highest-value hardscape campaigns and maintenance route volume independently.
FRX Media runs Meta Ads, Google Ads, and Microsoft Ads campaigns for landscaping companies using the same performance-first framework we apply across every industry.
Recurring lawn maintenance leads (mowing, seasonal cleanup) typically cost $10-30 since they're high-volume, moderate-value jobs. Hardscape and design-build leads — patios, retaining walls, full yard renovations — run considerably higher, often $50-150+ per lead, because a single project can be worth tens of thousands of dollars.
Both, structured separately. Recurring maintenance campaigns are built for volume at a lower CPL to fill route capacity. Hardscape and design-build campaigns target a smaller, higher-intent homeowner audience willing to pay more per lead because project value justifies it — we run these as separate campaigns with different budgets and creative.
Yes. We build a seasonal calendar around spring cleanup, summer maintenance, fall cleanup, and (where relevant) snow removal cross-sell, so budget and creative shift ahead of each seasonal demand spike rather than reacting to it.
Yes, especially for hardscape and design-build campaigns. Before/after imagery and project video consistently outperform generic stock creative for high-ticket landscaping projects, since homeowners are visualizing the transformation.
Yes. We build territory and crew-specific campaigns with geo-targeting and call routing, so leads reach the right crew or route rather than one generic campaign spread across your entire service area.
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