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← Visit Full WebsiteFRX Media — Roofing Performance Marketing in US
Performance marketing for roofing companies. We run Meta Ads, Google Ads, and Microsoft Ads lead generation built around storm season surges and full re-roofing demand.
Roofing lead generation lives or dies on speed after a storm event — the roofing companies that get ad budget and creative live within hours of a hailstorm or major weather event capture the leads competitors miss entirely.
Most agencies running roofing ads treat it like a generic home-services category and miss the storm-response window, the higher price point requiring stronger trust signals (licensing, insurance, warranty), and the longer sales cycle for full re-roofs.
FRX Media applies the same lead-gen framework that generated 136 leads at $4.16 CPL for an HVAC client to roofing accounts — with storm-response campaigns ready to activate fast.
US home-services PPC is one of the most competitive verticals on both Meta and Google, with CPCs varying heavily by metro — which is exactly why granular service-area and zip-code targeting matters more here than almost anywhere else.
Pre-built campaign structures that activate within hours of a hailstorm or major weather event, capturing demand before competitors respond.
Longer consideration-cycle campaigns for full re-roofing projects, with nurture sequences and trust-building creative.
High-intent campaigns targeting homeowners searching for storm damage inspections, with fast lead-form qualification.
Ad creative built around licensing, insurance, and warranty messaging — the trust signals that matter most for a high-ticket purchase like roofing.
Targeted campaigns for gutter installation and repair, often bundled with roofing service offers.
Weekly performance reports covering leads, cost per lead, and cost per booked job, by service type.
We audit your existing campaigns with US market context — local CPM benchmarks, audience segmentation, creative fit, and lead-form review.
Campaign architecture built for Roofing buyer intent in US — service-type segmentation, seasonal planning around peak summer cooling demand and winter heating season across regional climate zones, and lead qualification.
Weekly reports in USD with zip-code level performance breakdowns for multi-location US operators.
Once target cost-per-lead is stable, we scale systematically. Seasonal peaks budgeted and planned in advance. New creative angles tested continuously.
FRX Media runs Meta Ads, Google Ads, and Microsoft Ads campaigns for roofing companies in US.
Cost per lead varies by market and storm activity. As a benchmark, a comparable home-services Meta lead-gen campaign we managed generated 136 leads at an average cost of $4.16 per lead.
Yes. FRX Media runs Meta Ads, Google Ads (including Local Services Ads), and Microsoft (Bing) Ads for roofing companies, recommending the channel mix based on where your best leads convert.
Yes. We pre-build storm-response campaign structures so they can be activated within hours of a major weather event, which is when roofing demand spikes hardest.
Storm-response campaigns can generate leads within days of activation. Full re-roof campaigns have a longer consideration cycle, typically 2-4 weeks to see stabilized cost per lead.
We build creative around licensing, insurance, and warranty messaging, and use review and case-study proof points, since trust signals matter more for roofing than lower-ticket home services.
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