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← Visit Full WebsiteFRX Media — Roofing Performance Marketing in India
Performance marketing for roofing companies. We run Meta Ads, Google Ads, and Microsoft Ads lead generation built around storm season surges and full re-roofing demand.
Roofing lead generation lives or dies on speed after a storm event — the roofing companies that get ad budget and creative live within hours of a hailstorm or major weather event capture the leads competitors miss entirely.
Most agencies running roofing ads treat it like a generic home-services category and miss the storm-response window, the higher price point requiring stronger trust signals (licensing, insurance, warranty), and the longer sales cycle for full re-roofs.
FRX Media applies the same lead-gen framework that generated 136 leads at $4.16 CPL for an HVAC client to roofing accounts — with storm-response campaigns ready to activate fast.
Tier-1 metros — Delhi NCR, Mumbai, Bangalore, Hyderabad — drive the bulk of high-intent home-services search volume in India, and WhatsApp-based lead follow-up consistently outperforms email in this market.
Pre-built campaign structures that activate within hours of a hailstorm or major weather event, capturing demand before competitors respond.
Longer consideration-cycle campaigns for full re-roofing projects, with nurture sequences and trust-building creative.
High-intent campaigns targeting homeowners searching for storm damage inspections, with fast lead-form qualification.
Ad creative built around licensing, insurance, and warranty messaging — the trust signals that matter most for a high-ticket purchase like roofing.
Targeted campaigns for gutter installation and repair, often bundled with roofing service offers.
Weekly performance reports covering leads, cost per lead, and cost per booked job, by service type.
We audit your existing campaigns with India market context — local CPM benchmarks, audience segmentation, creative fit, and lead-form review.
Campaign architecture built for Roofing buyer intent in India — service-type segmentation, seasonal planning around summer AC demand across North Indian metros and monsoon-season maintenance needs, and lead qualification.
WhatsApp is the primary communication channel for Indian clients, matching how business is actually done in the market.
Once target cost-per-lead is stable, we scale systematically. Seasonal peaks budgeted and planned in advance. New creative angles tested continuously.
FRX Media runs Meta Ads, Google Ads, and Microsoft Ads campaigns for roofing companies in India.
Cost per lead varies by market and storm activity. As a benchmark, a comparable home-services Meta lead-gen campaign we managed generated 136 leads at an average cost of $4.16 per lead.
Yes. FRX Media runs Meta Ads, Google Ads (including Local Services Ads), and Microsoft (Bing) Ads for roofing companies, recommending the channel mix based on where your best leads convert.
Yes. We pre-build storm-response campaign structures so they can be activated within hours of a major weather event, which is when roofing demand spikes hardest.
Storm-response campaigns can generate leads within days of activation. Full re-roof campaigns have a longer consideration cycle, typically 2-4 weeks to see stabilized cost per lead.
We build creative around licensing, insurance, and warranty messaging, and use review and case-study proof points, since trust signals matter more for roofing than lower-ticket home services.
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