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← Visit Full WebsiteFRX Media — Electrical Performance Marketing in US
Performance marketing for electrical contractors. We run Meta Ads, Google Ads, and Microsoft Ads lead generation built around panel upgrades, rewiring, and EV charger installs.
Electrical lead generation spans a wide range of job sizes — from a small outlet repair to a full panel upgrade or EV charger install — and campaigns that don't separate them end up filling your calendar with low-value jobs instead of the higher-margin work.
Most agencies running electrical ads apply a generic home-services template that misses the growing EV charger install category, the safety and licensing trust signals electrical work requires, and the commercial electrical opportunity many residential-focused campaigns ignore entirely.
FRX Media applies the same lead-gen framework that generated 136 leads at $4.16 CPL for an HVAC client to electrical accounts — targeting the higher-value jobs, not just volume.
US home-services PPC is one of the most competitive verticals on both Meta and Google, with CPCs varying heavily by metro — which is exactly why granular service-area and zip-code targeting matters more here than almost anywhere else.
Targeted campaigns for panel upgrades and rewiring — higher-value jobs that deserve their own campaign structure and budget.
Campaigns built around the fast-growing EV charger install category, targeting homeowners actively researching home charging.
Always-on campaigns for urgent electrical issues, bid-scheduled for when electrical emergencies actually happen.
Lead generation campaigns targeting commercial and small-business electrical work, a segment most residential-focused agencies ignore.
Lead forms built to qualify job size upfront, so your team spends time on the leads worth pursuing.
Weekly performance reports covering leads, cost per lead, and cost per booked job, by service type.
We audit your existing campaigns with US market context — local CPM benchmarks, audience segmentation, creative fit, and lead-form review.
Campaign architecture built for Electrical buyer intent in US — service-type segmentation, seasonal planning around peak summer cooling demand and winter heating season across regional climate zones, and lead qualification.
Weekly reports in USD with zip-code level performance breakdowns for multi-location US operators.
Once target cost-per-lead is stable, we scale systematically. Seasonal peaks budgeted and planned in advance. New creative angles tested continuously.
FRX Media runs Meta Ads, Google Ads, and Microsoft Ads campaigns for electrical companies in US.
Cost per lead varies by market and job type. As a benchmark, a comparable home-services Meta lead-gen campaign we managed generated 136 leads at an average cost of $4.16 per lead.
Yes. FRX Media runs Meta Ads, Google Ads (including Local Services Ads), and Microsoft (Bing) Ads for electrical companies, recommending the channel mix based on where your best leads convert.
Yes. We build separate campaign structures and lead qualification for higher-value jobs like panel upgrades and EV charger installs, rather than running one generic campaign for all job sizes.
Most electrical lead-gen campaigns start generating leads within the first 1-2 weeks once targeting and creative are validated, with cost-per-lead typically stabilizing by week 3-4.
Yes. We run dedicated campaigns for commercial and small-business electrical work, a segment many residential-focused agencies overlook.
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