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Expert Instagram advertising management for eCommerce and D2C brands. We build scroll-stopping campaigns that turn ad spend into measurable, compounding revenue.
Instagram is the highest-intent visual platform for eCommerce — but most brands are running it wrong. Creative is stale, targeting is over-narrowed, and the pixel isn't feeding Meta's algorithm the data it needs to find buyers efficiently.
The result is high CPM, low CTR, and a feed full of ads that look like ads. Instagram's algorithm rewards native-looking content that earns genuine engagement. When your creative fails that test, you pay more for every impression and get fewer conversions.
FRX Media has managed Instagram advertising campaigns across 9 eCommerce categories. We build creative systems that look native, test relentlessly, and consistently deliver 10–13× ROAS for D2C brands.
Every FRX Media client gets a full-stack Instagram Ads system — creative strategy, campaign architecture, and data infrastructure working together.
High-converting single image and carousel ads built for Instagram's feed. Native-looking creative that earns attention before people realise it's an ad.
Short-form video ads built for Instagram Reels — the highest-reach placement on the platform. Hook-first scripts, native editing style, direct response CTA.
Full-screen vertical Stories ads with strong first-frame hooks and swipe-up CTAs. Built to drive traffic, leads, and conversions from the most immersive Instagram placement.
Product catalogue integration with Instagram Shopping ads. Dynamic product ads retargeting visitors who viewed specific products — showing them exactly what they almost bought.
Systematic hook and angle testing across all Instagram placements. We identify winning creative variants before scaling spend — so budget goes to what works.
Weekly reports covering ROAS, CPM, CTR, CPA, reach, and frequency by placement. Instagram-specific metrics including save rate and profile visits included.
We audit your existing Instagram campaigns, creative performance, pixel health, and audience structure. We identify exactly what's limiting your ROAS before building anything new.
Campaign architecture built for Instagram's algorithm. Creative briefs developed for feed, Reels, and Stories. Multiple hook variants live in week one.
Daily monitoring of CPM trends, creative fatigue, frequency, and conversion signals. We catch problems before they become wasted budget.
Winning creative gets more budget. New angles enter the test pipeline. Systematic scaling using cost controls once target ROAS is consistent.
Every number below is from a live client Instagram Ads account.
FRX Media works on a monthly retainer based on your ad spend level and campaign scope. We work with brands spending from $500 to $50K+ per month. Contact us at hello@frxmedia.com for a tailored proposal.
FRX Media clients average 10–13× ROAS on Instagram advertising. Our peak result is 13.44× ROAS for a health supplement brand. Results depend on your product, offer strength, creative quality, and existing data.
Instagram and Facebook Ads are managed through the same Meta Ads Manager platform. Instagram placements (feed, Reels, Stories, Explore) are selected at the ad set level. FRX Media manages both simultaneously, optimising budget allocation between placements based on performance data.
Yes. We manage Instagram advertising campaigns for clients in the US, UK, UAE, Australia, Canada, Singapore, and India. All management is remote with full weekly reporting.
Creative is the single biggest performance lever on Instagram. Meta's own data shows creative quality drives over 56% of campaign performance. On Instagram specifically — a visual-first platform — creative that looks native to the feed consistently outperforms polished brand content. We treat creative strategy as core to every campaign, not an afterthought.
Get a free audit of your current Instagram campaigns. We'll identify exactly what's limiting your ROAS and show you the fix.
Request Your Free Audit →