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FRX Media — Global Performance Marketing

Instagram Ads Agency
Built For Real
ROAS

Expert Instagram advertising management for eCommerce and D2C brands. We build scroll-stopping campaigns that turn ad spend into measurable, compounding revenue.

13.44×
Peak ROAS Delivered
$36M+
Ad Spend Managed
90%
Client Retention Rate
9
Industries Scaled
Instagram Ads Management

Why Your Instagram Ads Aren't Converting

Instagram is the highest-intent visual platform for eCommerce — but most brands are running it wrong. Creative is stale, targeting is over-narrowed, and the pixel isn't feeding Meta's algorithm the data it needs to find buyers efficiently.

The result is high CPM, low CTR, and a feed full of ads that look like ads. Instagram's algorithm rewards native-looking content that earns genuine engagement. When your creative fails that test, you pay more for every impression and get fewer conversions.

FRX Media has managed Instagram advertising campaigns across 9 eCommerce categories. We build creative systems that look native, test relentlessly, and consistently deliver 10–13× ROAS for D2C brands.

What Our Instagram Ads Management Covers

  • Instagram feed, Reels, and Stories campaign management
  • Creative strategy — scroll-stopping hooks, native formats, UGC-style ads
  • Audience build — broad, LAL, retargeting segmented by intent
  • Instagram Shopping catalogue integration and management
  • Meta Pixel + CAPI server-side setup and deduplication
  • Advantage+ Shopping Campaigns for eCommerce
  • Weekly reporting — ROAS, CPM, CTR, CPA, reach, frequency
  • Creative brief support — what angles to test next and why

A Complete Instagram Advertising System

Every FRX Media client gets a full-stack Instagram Ads system — creative strategy, campaign architecture, and data infrastructure working together.

Feed Ads

High-converting single image and carousel ads built for Instagram's feed. Native-looking creative that earns attention before people realise it's an ad.

Reels Ads

Short-form video ads built for Instagram Reels — the highest-reach placement on the platform. Hook-first scripts, native editing style, direct response CTA.

Stories Ads

Full-screen vertical Stories ads with strong first-frame hooks and swipe-up CTAs. Built to drive traffic, leads, and conversions from the most immersive Instagram placement.

Instagram Shopping

Product catalogue integration with Instagram Shopping ads. Dynamic product ads retargeting visitors who viewed specific products — showing them exactly what they almost bought.

Creative Testing

Systematic hook and angle testing across all Instagram placements. We identify winning creative variants before scaling spend — so budget goes to what works.

Performance Reporting

Weekly reports covering ROAS, CPM, CTR, CPA, reach, and frequency by placement. Instagram-specific metrics including save rate and profile visits included.

Our Instagram Ads Process

01

Account Audit

We audit your existing Instagram campaigns, creative performance, pixel health, and audience structure. We identify exactly what's limiting your ROAS before building anything new.

02

Creative & Launch

Campaign architecture built for Instagram's algorithm. Creative briefs developed for feed, Reels, and Stories. Multiple hook variants live in week one.

03

Optimise Daily

Daily monitoring of CPM trends, creative fatigue, frequency, and conversion signals. We catch problems before they become wasted budget.

04

Scale Winners

Winning creative gets more budget. New angles enter the test pipeline. Systematic scaling using cost controls once target ROAS is consistent.

Proof of Performance

Instagram Ads Results We've Actually Delivered

Every number below is from a live client Instagram Ads account.

13.44×
Health Supplements · US Market
Peak ROAS on Instagram cold traffic targeting broad US audiences. Creative-led approach with simultaneous hook tests across feed and Reels placements.
33×
Manufacturing · US Market
$300 in Instagram ad spend generated $10,000 in revenue. Single CBO campaign, intent-segmented retargeting, one winning creative variant.
$4 CPL
Lead Generation · 200+ Leads
200+ qualified leads at $4 cost per lead via Instagram Stories ads. Low-friction lead magnet with specific pain-point hook targeting broad audiences.
FAQ

Questions About Our Instagram Ads Agency

How much does Instagram Ads management cost?+

FRX Media works on a monthly retainer based on your ad spend level and campaign scope. We work with brands spending from $500 to $50K+ per month. Contact us at hello@frxmedia.com for a tailored proposal.

What ROAS can I expect from Instagram Ads?+

FRX Media clients average 10–13× ROAS on Instagram advertising. Our peak result is 13.44× ROAS for a health supplement brand. Results depend on your product, offer strength, creative quality, and existing data.

What's the difference between Instagram Ads and Facebook Ads?+

Instagram and Facebook Ads are managed through the same Meta Ads Manager platform. Instagram placements (feed, Reels, Stories, Explore) are selected at the ad set level. FRX Media manages both simultaneously, optimising budget allocation between placements based on performance data.

Do you manage Instagram Ads internationally?+

Yes. We manage Instagram advertising campaigns for clients in the US, UK, UAE, Australia, Canada, Singapore, and India. All management is remote with full weekly reporting.

How important is creative for Instagram Ads?+

Creative is the single biggest performance lever on Instagram. Meta's own data shows creative quality drives over 56% of campaign performance. On Instagram specifically — a visual-first platform — creative that looks native to the feed consistently outperforms polished brand content. We treat creative strategy as core to every campaign, not an afterthought.

Ready to Fix Your Instagram Ads?

Get a free audit of your current Instagram campaigns. We'll identify exactly what's limiting your ROAS and show you the fix.

Request Your Free Audit →
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