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← Visit Full WebsiteFRX Media — Amazon Advertising
Sponsored Products, Sponsored Brands and Sponsored Display campaigns managed against your real margins — not vanity ACoS. And because we're Meta specialists too, we can send outside traffic to your Amazon listings.
Most Amazon PPC accounts run on autopilot. Auto campaigns spending on irrelevant searches. Winning search terms never moved into exact match. No negatives. Bids set once and forgotten. Sponsored Brands and Display either not running or not structured.
The result is an ACoS that looks acceptable on a dashboard while total profit shrinks — because ad spend is growing faster than organic sales. We manage to TACoS (ad spend as a share of total sales), so paid growth has to lift your organic rank, not replace it.
FRX Media runs Amazon PPC with the same hands-on, data-first approach we bring to Meta Ads — and we can connect the two so your Facebook and Instagram audiences become Amazon customers.
Every Amazon ad type, structured to work together — and connected to the traffic you already drive on Meta.
The core of every Amazon account. Auto, broad, phrase and exact campaigns structured so discovery and performance never compete — with product targeting on competitor ASINs where it pays.
Headline and video ads that put your brand and range at the top of search. Built to win branded and category terms and move shoppers into your Store, not just a single ASIN.
Retargeting of shoppers who viewed your listings, plus defensive placements on your own product pages so competitors can't steal traffic you've already paid for.
Weekly search-term reviews: converting queries graduated into exact-match campaigns, irrelevant and unprofitable terms negated. This is where most wasted Amazon spend is recovered.
Ads amplify your listing — good or bad. We check titles, images, reviews, pricing and stock before scaling spend, and give you clear recommendations to fix conversion blockers.
Our edge. Facebook and Instagram campaigns that send shoppers to your Amazon listings, tracked with Amazon Attribution and eligible for Amazon's Brand Referral Bonus (averaging around 10% of eligible sales).
We review campaign structure, search-term reports, match types, negatives, bids, placements and your listings. We show you where spend is leaking before we change anything.
Campaigns rebuilt so research, performance and brand-defence campaigns each have a clear job. Target ACoS and TACoS set from your actual margins.
Search terms harvested, negatives added, bids and placements adjusted every week. Budget moves to the products and keywords that make money.
Once profitability is stable we expand keywords, add Sponsored Brands and Display, and layer in Meta traffic to your listings to grow total — not just paid — sales.
Most Amazon agencies only see Amazon. Most Meta agencies only send traffic to your website. We work across both.
FRX Media works on a monthly retainer based on your ad spend and the number of products and marketplaces in scope. Every engagement starts with a free Amazon PPC audit so the proposal is built on your real account data. Contact us at hello@frxmedia.com for a tailored proposal.
Yes, and this is where FRX Media is different. We manage Amazon PPC alongside Meta Ads, so off-Amazon traffic from Facebook and Instagram can be sent to your Amazon listings, tracked with Amazon Attribution, and — for brand-registered sellers — earn Amazon's Brand Referral Bonus on eligible sales. External sales velocity also supports organic rank on Amazon.
Not to start. Sponsored Products campaigns run without it. Sponsored Brands, Sponsored Brands Video, Amazon Attribution and the Brand Referral Bonus require Brand Registry, so if you have it we use the full toolkit — and if you don't, we'll tell you whether it's worth getting.
Wasted spend usually comes down in the first few weeks as negative keywords and bid corrections land. Ranking and TACoS improvements build over 60–90 days as campaigns collect data and paid sales lift organic visibility.
We manage Amazon Advertising for sellers in the US, UK, Canada, Australia, UAE and India. All management is remote with weekly reporting and monthly strategy calls.
Get a free Amazon PPC audit. We'll show you exactly where spend is leaking and what we'd change first.
Request Your Free Audit →