Global · Applies to All Levels
Agency Prefix
optional — prepended to campaign, ad set, and ad names. leave blank to keep it out entirely. e.g. FRX, ACME-MEDIA, GROWTHCO
Full example — Campaign: FRX|NIKE|META|SALES|TOF|US|ASC|15/07/26
Full example — Ad Set: FRX|BROAD|ALL|AUTO|PUR|15/07/26
Full example — Ad: FRX|FF|ST|PRICE|3795-HOOK|V1|15/07/26
Full example — Ad Set: FRX|BROAD|ALL|AUTO|PUR|15/07/26
Full example — Ad: FRX|FF|ST|PRICE|3795-HOOK|V1|15/07/26
01 · Campaign
02 · Ad Set / Group
03 · Ad
Level 01
Campaign
[AGENCY]|CLIENT|PLATFORM|OBJECTIVE|FUNNEL|GEO|STRUCTURE|DATE
leave blank to omit from name
leave blank to omit from name
type your own date, or leave blank to omit — pick a format for guidance
Generated Name
Live
Fill in the fields →
Convention Rules
- UPPERCASE at every level
- Pipe ( | ) between components
- Hyphens within a component
- No spaces or special characters
- Date is optional, typed by you — DD/MM/YY, DD/MM, or MM/YY
- Date field appears at the end of every level
- Never rename after launch — version it
- "None" or a blank field omits that component entirely
- "Custom" lets you type your own value for any field
- Agency prefix is optional — leave blank to hide it everywhere
Reference Examples
Convention at Every Level
01 · Campaign
FRX|NIKE|META|SALES|TOF|US|ASC|15/07/26
02 · Ad Set
FRX|BROAD|ALL|AUTO|PUR|15/07/26
03 · Ad
FRX|FF|ST|PRICE|3795-HOOK|V1|15/07/26